As a work from home wife, mama of soon to be 5, growing multiple businesses and keeping myself sexy while doing it, I am constantly being asked the question: “How do you do it?”
WifeComplex is my way of answering that by sharing aspects of my life in hopes to be a light, an inspiration and a resource for you to do it all too!
So back in 2015, I sought out a marketing and branding team to help bring my vision to life! That’s actually a whole other story you can read here. It was advised to me to brand everything as WifeComplex including my social handles, RIP @keptup. This was actually very hard for me to do and didn’t quite sit right with me but I am teachable, so I took the advice!
Even today, since making the swap, some have offered the same advice….why did you change it? What will your content be now, you are WifeComplex, Why didn’t you make a new name for yourself and then keep this one WifeComplex???? I get all of this, and I agree to an extent but
My vision for WifeComplex is to build community, create a safe space for sharing thoughts, ideas and venting, and to be a resource for figuring out how to have it all!
My vision for myself is to be an influencer, author, and speaker.
The way my @wifecomplex page was currently set up before I separated them, it was more about me. My pics were of me, my story was all about my kids and my life, and though most of my posts were “on brand” I felt limited to the content I put out because I felt like the images I wanted to see on my personal page didn’t match the content I wanted to share from a WifeComplex brand perspective.
YES, I am the creator of @wifecomplex and the brand is and forever will be an extension of me, but I do not have all the answers. A huge part of my message is that “the world needs you.” Meaning we each have a unique gift to offer and want to remind people of that so they show up bigger. That being said, we can all learn from each other. I want the WifeComplex brand to thrive on the basis of not just me, but the community! I don’t think my current page was cultivating that.
This is also why I started the WifeComplex Facebook Group! To create a forum of discussion amongst women doing it all day in and day out. To have a space they don’t feel alone and where they can learn and grow together! (Join us! It is way more interactive than on IG)
So here’s what you can expect moving forward…
@kristelcdavid will continue to be what you’ve been getting. ME ME ME. My rants. My photoshoots. My kids. My faith. My love life. My adventures. My lifestyle. I will not hold back and I will not have the pressure of asking myself “is this on brand?” Because for example, when I am sharing Indi’s health journey that is not on brand to WifeComplex even though it is a part of my life and a huge aspect of how I am balancing my role as a mother. When I am sharing my personal beliefs and views, that is not on brand to WifeComplex, even though it is all a part of me. Sharing on my personal page is where you can get to know my life, my highs, my lows and build a relationship with me. It will also allow me to continue to brand myself as an influencer and explore my personal interests and business goals.
@wifecomplex is where you can turn for concrete information related to the brand mission: helping the modern-day woman discover + maintain a sense of positive self as she takes on the roles most women experience. I have a content calendar planned. There are things like the daily FOX Care Challenge calendar I created. I will be posting that. It will be on brand and helpful for those who want to follow it. But I won’t have the pressure of does this image look good on my feed, does it represent me? All that matters in this space is “Is it bringing value to those who are following because they want real-life results in their life?”
You can also expect to see features of other amazing women embodying the WifeComplex brand, love and relationship tips, quotes, Family/parenting tips, discovering your passion and purpose and anything else that I feel falls in line with helping women take care of themselves first, then be the best they can be in all their roles!
My goal for WifeComplex is to grow the community with like-minded women who want to be the best version of themselves. I want us to learn from each other and be inspired by one another, I hope you will join in the fun!
I am so grateful for every single person who follows me on either or both of these pages and I pray that I can continue to be a light in your life and a blessing to many! Thank you for being here! Thank you for trusting me! Thank you for your support!